Partner With Us!

Support. Simplify. Succeed.

Let’s make life easier for your people. The sandwich generation is stretched thin, stressed out, and running on fumes—and it’s hitting your team’s focus, health, and productivity. I’ll bring the book, the conversation, and the strategies they can actually use tomorrow. Bulk pricing available—let’s talk.

Your clients, employees, and their families are facing this now—or they will be soon. Don’t wait for a crisis. Give them the guidance to prepare with confidence.

Financial Advisors

By 2030, one in five Americans will be seniors—leaving millions in the “sandwich generation” balancing aging parents, kids, and careers, often without a plan.

As the author of When Roles Reverse: A Roadmap for Caring for Aging Parents, I bring 15+ years of hands-on experience turning overwhelming caregiving into a clear, actionable plan.

For wealth managers, this is your chance to address a looming life stage that impacts emotional, logistical, and financial stability.

This guide arms your clients with proactive steps—like securing Power of Attorney—so they avoid costly mistakes and unnecessary stress.

Put this resource in their hands, and you position yourself as the trusted advisor who prepared them for one of life’s most critical transitions.

Let’s equip your clients and teams for life’s toughest transitions—order in bulk and book me to speak. Call now for pricing and availability.

Human Resources

Your Employees Are Quietly Drowning and it’s costing your company more than you think.

Right now, millions of employees are juggling full-time jobs while caring for aging parents. They’re stressed, distracted, and burning out fast—and it’s showing up in your turnover, productivity, and FMLA numbers.

Here’s the truth: Caregiving isn’t a personal problem. It’s a workplace problem. By 2030, 1 in 5 Americans will be over 65, and more than half of your workforce will be in the “sandwich generation.” If you’re not ready to support them, you’ll lose your best people.

I’m Barbara Stratte—author, podcast host, and 15-year caregiver to my mom with Alzheimer’s. I give HR leaders the tools to:

✅ Keep employees productive and present
✅ Reduce emergency absences and burnout
✅ Build a culture that retains top talent

Through training, resources, and practical strategies, I help companies prepare their people before they hit crisis mode. Because when you support your employees at home, you get their best at work.

Let’s make your workplace caregiver-ready—before you need it.

Let's Work Together

This is the wake-up call your people need. Bulk-order When Roles Reverse for your clients or employees and book Barbara to deliver the conversation they’ll thank you for—before they need it most.

Call Me

Mark Meek, Mass Mutual, OR

"As a wealth management advisor, I see every day how these family dynamics can stretch not just time and energy, but retirement and estate plans too — plans that often weren’t built for so many competing priorities.

What I love about this book is that it doesn’t just touch on the personal and emotional side — it also shines a light on the everyday personal and financial challenges families face when supporting multiple generations. For other advisors, it’s a great reminder of what our clients really go through, helping us guide them with more understanding and better solutions and empathy."

Rachel Cole, OR

If anyone wants to know what to do and expect taking care of elderly family, look no further! I was suddenly thrust into taking care of elderly loved ones following an awful cancer. My story is not unique. With no guidance I was thrust into physically, emotionally and financially managing two elderly parents lives over night, and working, and have a family of my own. THANK GOD Barbara wrote this book. I needed it sooo badly. It actually does have everything you need in it. Also, it’s a quick read, has checklists etc. This book could not be better thought out for the exact person who needs it. It also has tips from the trenches that made all the difference for both the elderly, and the caring adult family to stay healthy and happy. Get yourself, or even better, others, this fantastic book. It saves lives and guides you safely through very turbulent waters"